What if the biggest factor in indie game success isn't talent or timing, but survival? We analysed 62,000+ Steam developers to find out.
Discover the demand for your game ideas
Market Research for Indie Game Developers
When we started our indie game studio, there were no market research tools that could tell us where the gaps in the market were or whether there was any demand for our game ideas.
So we made our own.
We made a map of every game on Steam that groups similar games together and powers our collection of market research tools.
Join 2,522 indie devs, publishers, marketers, and other curious minds making sense of the market.
Research Tools
Our research tools help you to explore the market on Steam, discover the demand in your niche, and design a unique game that stands out from the crowd.
Data Explorer
Reliable, unrestricted market research
Ditch unreliable tags and describe your idea in plain english to get relevant insights and answers to your questions.
Why Bother With Market Research?
Stay Independent
Researching the market around your game reduces the risk of spending years developing an idea that might not work. Your studio won't just survive, it'll thrive.
Pitch Your Game
With market insights and projections specific to your game, you can confidently explain where your game fits into Steam's landscape, present truly similar existing games, and describe your target audience in depth.
Grow Your Studio
When you understand the market for your games, you'll never have a disappointing launch. You'll be able to make informed decisions, grow your revenue, and expand your team.
What Our Users Say
Within a day of signing up for a subscription, the team at Wales Interactive are already benefitting on a number of levels.
Mark
Chairman at Wales Interactive
Game Oracle is an incredibly well made tool which takes away a lot of the pain of games research.
Danny
Course Leader at University Studies, West Suffolk College
The platform itself is incredibly powerful, I use it to find competitors and see what others are doing, which ones are actually successful and why, and what is unique about the game I'm working on. I use it to concept my own ideas, to try and get better at understanding what makes a game stand out in its concept and its messaging!
Mathew
Indie Game Marketer
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Official Partners
Leaderboards
The Outlier List
The leaderboard of the most unique games on Steam. These developers have ditched trends and let their imaginations lead the way.
Game Engines
There are hundreds of game engines vying for top spot, but which are the best and most popular for games on Steam?
