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Discover the demand for your game ideas
Market Research for Indie Game Developers
When we started our indie game studio, there were no market research tools that could tell us where the gaps in the market were or whether there was any demand for our game ideas.
So we made our own.
We made a map of every game on Steam that groups similar games together and powers our collection of market research tools.
Join 1,359 indie devs, publishers, marketers, and other curious minds making sense of the market.
Research Tools
Our research tools help you to explore the market on Steam, discover the demand in your niche, and design a unique game that stands out from the crowd.
Data Explorer
Reliable, unrestricted market research
Ditch unreliable tags and describe your idea in plain english to get relevant insights and answers to your questions.
Why Bother With Market Research?
Stay Independent
Researching the market around your game reduces the risk of spending years developing an idea that might not work. Your studio won't just survive, it'll thrive.
Pitch Your Game
With market insights and projections specific to your game, you can confidently explain where your game fits into Steam's landscape, present truly similar existing games, and describe your target audience in depth.
Grow Your Studio
When you understand the market for your games, you'll never have a disappointing launch. You'll be able to make informed decisions, grow your revenue, and expand your team.
What Our Users Say
Within a day of signing up for a subscription, the team at Wales Interactive are already benefitting on a number of levels.
Mark
Chairman at Wales Interactive
Game Oracle is an incredibly well made tool which takes away a lot of the pain of games research.
Danny
Course Leader at University Studies, West Suffolk College
Get the Latest Indie Innovations
Join us every month to celebrate the most unique games on Steam. Dive into their marketing strategies and unearth what their success tells us about Steam’s ever-changing landscape.
Official Partners
Enterprise Services
Every game has its own story. That’s why we also offer data and marketing services built around your goals, not a one-size-fits-all approach.
Behind Game Oracle is a small team who understands what it’s like to create something from scratch. You’ve got Ross, a data scientist and Jennie, a marketer. Together, we’ve worked across multiple tech industries, but now we’re applying our experience to uncover what makes games succeed and what helps studios thrive beyond their first release.
Whether you’re exploring a new idea, preparing to launch, or looking to understand your game’s performance, we’re here to help you make confident, data-driven decisions that move your studio forward.
Marketing & Event Services
Marketing is often the bane of an indie developer's life, but Jennie lives and breathes it. Whether you need someone to look over your marketing plans, a full marketing strategy or a conference stand design, Jennie will bring a unique understanding of audience behavior and make you feel like marketing isn't so bad after all.
Data & Insights Services
With over a decade of experience and a PhD in data science, Ross can help you with everything from finding new markets and evaluating your game launch to analyzing reviews and answering 'unanswerable' questions. Ross is here to stop you drowning in data and help you pull out the real insights to keep you afloat.
Leaderboards
The Outlier List
The leaderboard of the most unique games on Steam. These developers have ditched trends and let their imaginations lead the way.
Game Engines
There are hundreds of game engines vying for top spot, but which are the best and most popular for games on Steam?
