Data Analysis

Explore how AI influences game success on Steam. This data-driven analysis uncovers the link between AI usage and sales performance, revealing whether AI-generated content in Steam games is impacting purchase decisions.

Discover the prevalence of AI in gaming with our data-driven analysis of Steam's AI disclosure statements. This study offers the first look at how many developers are using AI-generated content in their games. Part one of our deep-dive series.

Should you make a Christmas game? Our analysis of 434 Steam titles reveals sales data, top genres, and whether the festive theme is worth the risk.

Discover key sales benchmarks for PC games. We analyse current wishlist-to-sales data to help you set realistic wishlist conversion rate goals for your next launch.

How has Steam evolved in the last decade? Discover the rise & fall of genres & markets, & our forecast for what's next in PC gaming.

Celebrating 25 years of The Sims. Explore its impact and the emerging games challenging its life simulation dominance.

Discover how March 2025 reshaped Steam's gaming landscape, with indie games like Schedule I breaking records and AAA titles such as Split Fiction innovating co-op gameplay.

Discover how indie FPS games are thriving on Steam. Find out the strategies for success in a saturated market.

Discover how horror, humour, and social gameplay revolutionises co-op survival in a crowded market and led to Lethal Company's success.

A deep dive into games released in February, including analysis of the top Indie and AAA games.

Learn about the market challenges, innovative strategies & keys to success for indie developers in this saturated genre.

A dive into the AAA and Indie games released on Steam in January with comparisons to December 2024.

Discover why Undisputed dominates the boxing games scene, standing tall in a market that's been dormant for years.

Game development costs are more important than ever and publishers are becoming more risk averse, so is 2D pixel art a safe bet for indie developers and small teams?

2024 saw record numbers of games being released on Steam. Take a look at the similar games surrounding the year's top performers and what its says about players.

Expanding on Part 1, we dissect specific games to identify what makes them successful or not, thinking not just about the game itself but also the marketing and community building that goes into a successful release.

A dive into the games that are similar to Astro Bot, The Game of The Year 2024, and why they might have been overlooked.

How many games do you need to release on Steam to find success? Is it possible with just one game?

With over 1,000 games released on Steam every month, explore whether there's hope for new games launching.

The different definitions of independently published games to help you make fairer performance comparisons.