Discover key sales benchmarks for PC games. We analyse current wishlist-to-sales data to help you set realistic wishlist conversion rate goals for your next launch.

Data Analysis

What's the Steam Wishlist to Sales Ratio in 2025?
Discover key sales benchmarks for PC games. We analyse current wishlist-to-sales data to help you set realistic wishlist conversion rate goals for your next launch.
by Ross Burton, PhD (Head of Product and Data)
8/15/2025

The Evolution of Steam
How has Steam evolved in the last decade? Discover the rise & fall of genres & markets, & our forecast for what's next in PC gaming.
by Ross Burton, PhD (Head of Product and Data)
7/24/2025

God Tier Games: The Sims
Celebrating 25 years of The Sims. Explore its impact and the emerging games challenging its life simulation dominance.
by Jennie Burton (Head of Marketing)
4/18/2025

March 2025 Report
Discover how March 2025 reshaped Steam's gaming landscape, with indie games like Schedule I breaking records and AAA titles such as Split Fiction innovating co-op gameplay.
by Jennie Burton (Head of Marketing)
4/7/2025

FPS Games on Steam: Indie Success & Market Trends
Discover how indie FPS games are thriving on Steam. Find out the strategies for success in a saturated market.
by Ross Burton, PhD (Head of Product and Data)
4/4/2025

God Tier Games: Lethal Company
Discover how horror, humour, and social gameplay revolutionises co-op survival in a crowded market and led to Lethal Company's success.
by Ross Burton, PhD (Head of Product and Data)
3/21/2025

February 2025 Report
A deep dive into games released in February, including analysis of the top Indie and AAA games.
by Jennie Burton (Head of Marketing)
3/10/2025

Can 2D Platformers Still Be Profitable on Steam?
Learn about the market challenges, innovative strategies & keys to success for indie developers in this saturated genre.
by Ross Burton, PhD (Head of Product and Data)
2/20/2025

January 2025 Report
A dive into the AAA and Indie games released on Steam in January with comparisons to December 2024.
by Jennie Burton (Head of Marketing)
2/12/2025

God Tier Games: Undisputed
Discover why Undisputed dominates the boxing games scene, standing tall in a market that's been dormant for years.
by Ross Burton, PhD (Head of Product and Data)
2/7/2025

Is 2D Pixel Art a Safe Bet? (Part 1)
Game development costs are more important than ever and publishers are becoming more risk averse, so is 2D pixel art a safe bet for indie developers and small teams?
by Ross Burton, PhD (Head of Product and Data)
1/20/2025

Game Oracle's 2024 Report
2024 saw record numbers of games being released on Steam. Take a look at the similar games surrounding the year's top performers and what its says about players.
by Jennie Burton (Head of Marketing)
1/20/2025

Is 2D Pixel Art a Safe Bet? (Part 2)
Expanding on Part 1, we dissect specific games to identify what makes them successful or not, thinking not just about the game itself but also the marketing and community building that goes into a successful release.
by Ross Burton, PhD (Head of Product and Data)
1/20/2025

God Tier Games: Astro Bot
A dive into the games that are similar to Astro Bot, The Game of The Year 2024, and why they might have been overlooked.
by Jennie Burton (Head of Marketing)
12/15/2024

How Many Games Does it Take to Find Success on Steam?
How many games do you need to release on Steam to find success? Is it possible with just one game?
by Ross Burton, PhD (Head of Product and Data)
11/13/2024

Is Steam Really Saturated?
With over 1,000 games released on Steam every month, explore whether there's hope for new games launching.
by Ross Burton, PhD (Head of Product and Data)
9/20/2024

What is an Indie Game?
The different definitions of independently published games to help you make fairer performance comparisons.
by Ross Burton, PhD (Head of Product and Data)
9/6/2024