How to find a launch date for your game that targets your audience, avoids key dates and uses Steam events.
Guides & Tips
When is The Best Time to Release a Game on Steam?
How to find a launch date for your game that targets your audience, avoids key dates and uses Steam events.
by Jennie Burton (Head of Marketing)
3/7/2025
Marketing Games With Paid Ads: The Mistakes (Part 2)
How to choose audience targeting, create impactful ads for your game and measure the success of your paid ads campaigns.
by Jennie Burton (Head of Marketing)
1/17/2025
Marketing Games With Paid Ads: The Mistakes (Part 1)
Average conversion rates & costs for the 6 main ads platforms to help you make better strategy, goal & budget decisions.
by Jennie Burton (Head of Marketing)
1/3/2025
Scams on Steam
How do common scams on Steam affect game developers? Can you avoid disaster if your game is involved?
by Jennie Burton (Head of Marketing)
12/6/2024
Upcoming Game Developer Conferences in 2025
Fifteen gaming and game developer conferences happening around the world in 2025.
by Jennie Burton (Head of Marketing)
11/21/2024
Every Image You Need for Your Steam Store Page
Up to date sizes of the Steam capsule images and 12 other assets you need before publishing your game's Steam store page.
by Jennie Burton (Head of Marketing)
10/31/2024
How do You Estimate the Revenue of a Steam Game?
Different ways that Steam revenue is estimated including the Boxleiter method & how to interpret the results.
by Ross Burton, PhD (Head of Product and Data)
9/6/2024
How to Get Your Game In Front of Players on Steam
Discover the real factors that influence Steam's algorithm and curated lists with tips to help your game get noticed on Steam.
by Jennie Burton (Head of Marketing)
9/6/2024
The Steam Map
How Game Oracle visualises every game on Steam in one place to supercharge your market research.
by Ross Burton, PhD (Head of Product and Data)
9/6/2024